A new project for Circus Mexico, in partnership with CP+B to create the launch campaign for their new client American Airlines.

The idea behind the campaign was to encourage Mexicans to be like kids again and rediscover the pleasure of traveling and exploring new destinations under the premise of take a leap to an unknown place or returning to a longed-for familiar location.


⬇︎TV and Social Media⬇︎

Client: American Airlines ⦿ Agency: Circus México ⦿ Production Company: Roots / Fauna ⦿ Director: Juan Salvarredy ⦿ DOP: Federico Lepe

The Ads

And of course, the Making of.

Using Format