SANTA CLARA by VMLY&R mx.
CRAFT IS NOT A CRIME
This simple but not for that easy project was ideal for showing off in execution.
It required thinking carefully about each piece since we had to show a tasty and healthy breakfast with few elements and without a background that we could use to place the action. Plus, these images need to serve a wide variety of adaptations.
For that, together with Adriano Lombardi, Dani Martinez and the rest of the VMLY&R team, Coca, and of course my Fauna team, we worked a lot on pre-production to define props, lighting, food style, etc., to get to the day of shots with an assembly that worked. Still, above all, that was delicious and attractive.
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